Phu Nhuan Jewelry Essay

In April 28th, 1988, Phu Nhuan jewelry Trading Store was founded with an investment of only VND 14 cardinal and its first 20 employees. In 1990, this founding store became Phu Nhuan Jewelry, Fine arts and Currency Exchange Company, being under direct control of pecuniary Administration of Ho khi Minh city Committee. Phuong Hoang Gold Bar was besides launched then. In 1992, the company was re discoverd Phu Nhuan Jewelry Joint origination Company. This stage witnesses enceinte changes with bold investment in Italian technology production line.In the same year, the company also co-founded Dong A Bank and organize a joint venture with Phu Nhuan House Trading and Devepment Company. In 1995, PNJ grow its activities into motorbike trading as a Head of Honda. Also in this year, PNJ erect up the first gas logistics in Ho Chi Minh City, VINAGAS. Since 1998 till 2003, Branches in Ha Noi, Da Nang and Can Tho were set up while bend of stores in Ho Chi Minh City kept increasing. Not o nly spreading nationwide, PNJ also exports to foreign markets, startle with Singapore, Malaysia and the US.In 2003, PNJ co-found Dong A Real Estate Join Stock Company and be shareholder of SG Fisheries Joint Stock Company. In Jan 2004, PNJ changed into a new type of business Joint Stock Company, under the dependable name Phu Nhuam Jewelry Joint Stock Company. In 2005, PNJ re-launched PNJSilver and launched a indemnity trademark CAO Fine Jewelry. In 2007, PNJ was ranked Top 200 Largest Enterprises in Vietnam by United Nations Development Programme (UNDP).In 2008, PNJ launched new logo and re-launched gold bar trademark under a new name Phoenix PNJ- Dong A Bank. In present, PNJ keeps growing in solely aspects manufacturing system investment and workforce development, export market expansion to Europe, U. S. A, Australia, and so forth The companys asset has raised up to 2. 000 billion VND, the number of employees has now been nearly 2. 000 people and PNJ has an international-stand ard jewelry factory with 1. 000 professional goldsmiths.Until now, PNJs retail system has expanded to more than 100 stores nationwide. PNJ is very proud of its famous and prestige jewelry brands in Vietnam, which include the PNJ Gold, PNJSilver, CAO Fine Jewelry and Phoenix PNJ DongA Bank Gold Bar. PNJ has received different awards throughout years, such as Top 500 Retailers in Asia-Pacific Award (from 2004 until now), High pure tone Vietnamese Products Award for 12 consecutive years from 1998 to 2009, Vietnamese well-to-do Star Award, Best Vietnamese Brand Award, Vietnamese Quality Award, and so forthPNJ was the first local jewelry company exporting products overseas. Since 1995, PNJ jewelry products cause been introduced in Hongkong Jewelry Fair, as well as exported to Denmark, Germany, U. S. A, Australia and start unveiling Dubai market. Throughout 21 years of development, PNJ has successfully completed business tasks, interpreted care of social community, contributed for the Vietnamese jewelry industry, and also contributed to the development of the parsimoniousness society of the country.