Coke vs Pepsi Essay Example for Free

Coke vs Pepsi EssayPepsi has historically tar confirmed a young audience especially since the 1980s .Many of their ads were usually aimed at teenagers and even younger groups by introducing fun, sports and music in their ads and this still hasnt changed in 2014.Pepsi has consistently found new ways to adapt to all(prenominal) generation and found great success through it. But most of the credit comes from their class systems.Pepsi has a Behavioral segmentation that contains nodes usage. They range customers usage from light to occasional drinkers. They also look at customers grease ones palms behaviors trying label them as instinctive or planned buyers. A good example of a planned buyer and a purchase occasional buyer would be somebody having a get together or a party where the customer chooses to buy Pepsi products to quench their thirst after a exciting fun time.Pepsi also has a Psychological segmentation that focus on a life style and personality. Pepsi has created a mo tto for themselves called Live Now, merely they say that its not vertical a motto barely a mindset. So you already k at one time that they had to have a segment of the great unwashed that sh argon their equal belief. These customers are usually fun sophisticated mint or cool teenagers.Pepsis final segmentation is Geo-demographic which loosely focuses on the urban areas around the world .which make a lot of sense because most people believe that the cities is where the most fun and big event occur at. As well as decision this particular demographic ages 18- 25 ,which are considered to be young cool sophisticated people that just want to live now.coca plant Cola Company is the worlds largest beverage company, refreshing consumers with more than 500 scintillating and still brands.But for some reason Coca Cola doesnt have a specific stain segment but adapt its marketing strategy by developing new products, which really gist their segmentation are really broad. Generally, Coke d oes not have a specific sharpen because they are really trying to addressed everyone.Coca Cola also doesnt try to target a lifestyles, but they are seeing more and more busy lifestyle and mobile generation that are considered to be the most important part of Cokes consumers. Coca cola also doesnt care about a customers occupation but found out that mainly students and family oriented people buy Coca Cola products.Coca Cola also sees that their main consumers are 12-30 years elder people and even though there is no specific product or communication for little than 12 or more than 30, the brand succeed in reaching them, through partnerships from six flags,restaurants, turbulent foods such as McDonalds or Loyalty from customers.Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers a good amount of the age segments.How do their segmentation strategies differ?The ir segmentation strategies differ in a big way because Pepsi used the segmentation method to target their customers ,but Coca Cola didnt really structure a segmentation method to target their customers with .They mostly used the positioning method to grow their company. Pepsi focus on customers that wanted to live now ,a more exciting life. While Coca Cola just wanted everybody to enjoy a Coca Cola product, living your life even if its boring or exciting they didnt care, as long as you had a coke in your hand.